JH+Entrepreneurship

"The learner will . . ." || **Standard(s)** || **No. of Days** || **Vocabulary Terms** || **Resources** || **Student Learning Activities** || **Assessment** ||
 * Teachers **** : ** (list)
 * Textbook: ** (Entrepreneurship Investigation ESI: Discover the E-Scene, The Board of Regents of the University of Nebraska on behalf of the University of Nebraska-Lincoln Extension, 2008)
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 * **Obj #** || **Unit** || **Objective:**
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3 ||  || Students will research and discover what it takes to go into business for oueself; and study how entrepreneurship provides opportunities in our economy.

Students will research and plan all askpects of a new business venture.

Students will research, assess and analyze career goals and opportunities that they are interested in pursuing once they complete their formal education. || Students will understand basic concepts of economis in relation to individuals and society.

Students will understand the basic concepts of personal financial management

Students will comprehend unique characteristics and basic skills of an entrepreneur and that entrpreneurial innovation is an important source of economic growth.

Students will understand career opportunities related to careers in business. ||  || Product/Service Management A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities

 Pure Services Services provided to consumers without the involvement of any tangible product

Commercialization The point at which a product goes into full-scale production, the marketing plan is put into place, service and sales training are done, and the product's life cycle begins

Existing Product Goods or services that are currently being sold

Product Marketing element referring to what goods, services, or ideas a business will offer its customers

Product-related Services Services that are offered with a product such as maintenance, delivery, or repair

Decline Stage The product life cycle stage in which sales and profits fall rapidly

Maturity Stage The product life cycle stage in which sales peak and then increase at a slower rate or start to decline

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">Introduction Stage <span style="font-family: Arial,Helvetica,sans-serif;">The product life cycle stage when the product first appears in the marketplace

Growth Stage Product life cycle stage in which sales rise rapidly creating new products and modifying existing products

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">Prototype <span style="font-family: Arial,Helvetica,sans-serif;">An early sample or model of a product

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">Product Life Cycle <span style="font-family: Arial,Helvetica,sans-serif;">The stages through which goods and services move from the time they are introduced on the market until they are taken off the market

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">Benefit <span style="font-family: Arial,Helvetica,sans-serif;">An advantage consumers receive from using a product

<span style="font-family: Arial,Helvetica,sans-serif; line-height: 1.5;">New Product <span style="font-family: Arial,Helvetica,sans-serif;">A good or service that has not been offered before, has been modified in some way, or is being presented or distributed in a different manner

Goods Tangible objects that can be manufactured or produced for resale

<span style="font-family: Arial,Helvetica,sans-serif;">Product Development <span style="font-family: Arial,Helvetica,sans-serif;">The stage in the creation of a new product in which a working model maybe tested, modified, and retested; production costs are estimated and final details of the product are planned, e.g., label, promotion, and distribution

<span style="font-family: Arial,Helvetica,sans-serif;">Test Marketing <span style="font-family: Arial,Helvetica,sans-serif;">The process of introducing a new product to a limited market to determine what its acceptance will be

<span style="font-family: Arial,Helvetica,sans-serif;">Services <span style="font-family: Arial,Helvetica,sans-serif;">Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

<span style="font-family: Arial,Helvetica,sans-serif;">Corporate Brand <span style="font-family: Arial,Helvetica,sans-serif;">All the combined customer impressions and experiences associated with a particular company

<span style="font-family: Arial,Helvetica,sans-serif;">Weak Products <span style="font-family: Arial,Helvetica,sans-serif;">A product whose sales and profitability are declining ||  || Explain the role of entrepreneurship in the economy. Discuss the laws of supply and demand. List contributions of entrepreneurss to our economy. Describe the entrepreneurial process. Compare and contrast the risks and rewards of being an entrepreneur. Identify ways to improve your own entrepreneurial skills and potential. Discuss current entrepreneurial trends. Investigate sources of information and ideas that could turn into a business opportunity. Compare and contrast buying a business vs. starting a business. Discuss the global marketplace and investigate global business opportunities. Compare and contrast importing with exporting. Identify key points to remember when doing business in another country.

Develop a business concept for a new business. Test the business concept in the maketplace with a feasibility analysis. Explain the value of preparing a business plan. List the parts of a business plan. Create a business plan. Describe how to conduct effective market research. Analyze a particular industry and how it pertains to yoru business idea. Analyze a particular target market. Compare and contrast the 3 different types of business ownership. List the different types of partnerships. Define the different types of corporations. Investigate laws related to starting your own business. List the laws affecting the hiring of employees. Identify some of the taxes for which business owners are responsible. Develop a maketing plan for your business venture.

Complete a career interest inventory to assess career goals. Outline career goals and life goals at various points of your life. Determine the most common motivations for why people choose to work. Budget for a typical teenager and also an adult in the working world. Complete various job applications following the guidelines researched in class. Research potential questions thaat could be asked in a formal job interview. Participate in a mock interview. Research potential salary figures and earnings potential for various career fields. Research two chosen careers using the Occupational Outlook Handbook and various other media resources. Present your career findings to the class using both visual and verbal aids. ||  ||